Founder at Change Leaders Consulting
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Senior Manager - Performance Marketing & Lead Generation - EduTech Startup (5-8 yrs)
About Our client: Our client is a global startup into edutech space with B2C and B2B Presence
The Opportunity :
Sr Mgr - Digital Marketing will be responsible for developing and executing the company's online marketing strategy. The ideal candidate is well-rounded: analytical, and metrics driven.
- The Performance Marketing Specialist will be responsible for working on multiple digital accounts and campaigns
- Plan and execute digital marketing campaigns across multiple ad platforms aligned to business objectives
- Identify trends, insights and optimize campaign performance based on the insights
- Should have 5+ years of experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert
- Up to date with the latest trends and best practices in online marketing and measurement
- Collaborate with multiple stakeholders to optimize campaigns, landing pages based on the real-time performance and ROI
Desired Skills and Experience :
- Graduate/PG Degree. Strong Analytical bent of mind preferred.
- Exposure to website analytics tools (e.g., Google Analytics, Kissmetrics etc)
- Experience in setting up and optimizing Google Adwords, Facebook, LinkedIn, Display media campaigns
- Strong analytical skills and data-driven thinking
- Experience in salesforce OR any other CRM platform would be an added advantage
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