Senior Manager - Performance Marketing & Lead Generation - EduTech Startup

About Our client: Our client is a global startup into edutech space with B2C and B2B Presence

The Opportunity : 

Sr Mgr - Digital Marketing will be responsible for developing and executing the company's online marketing strategy. The ideal candidate is well-rounded: analytical, and metrics driven.

Job Responsibilities: 

- The Performance Marketing Specialist will be responsible for working on multiple digital accounts and campaigns

- Plan and execute digital marketing campaigns across multiple ad platforms aligned to business objectives

- Identify trends, insights and optimize campaign performance based on the insights

Required Experience:

- Should have 5+ years of experience in digital marketing

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert

- Up to date with the latest trends and best practices in online marketing and measurement

- Collaborate with multiple stakeholders to optimize campaigns, landing pages based on the real-time performance and ROI

Desired Skills and Experience : 

- Graduate/PG Degree. Strong Analytical bent of mind preferred.

- Exposure to website analytics tools (e.g., Google Analytics, Kissmetrics etc)

- Experience in setting up and optimizing Google Adwords, Facebook, LinkedIn, Display media campaigns

- Strong analytical skills and data-driven thinking

- Experience in salesforce OR any other CRM platform would be an added advantage