Founder at Talasha
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Senior Manager - Performance Marketing - Internet/Online (3-6 yrs)
About the Company :
Talasha, a search firm, is hiring for the position of Senior Manager-Performance Marketing for a Mumbai based, series B Funded, direct to consumer brand that develops innovative educational products and games that build core skills in children through systematic play. Backed by Sequoia Capital, Sofina Ventures, etc, they are a profitable company and have grown exponentially by selling their products in 20+ countries and have raised a venture capital of USD 25 Million.
Responsibilities:
- Build, own, and implement a robust performance marketing strategy across primarily D2C and subsequently Marketplaces such as Amazon
- Build, manage and coach a high-performing marketing team that can operate across geographies.
- Deliver ROI & revenue targets for your regions & own the performance marketing P&L
- Study competitors strategies and positioning and devise counterstrategies for optimal outcomes
- Monitor & optimise performance marketing metrics that correlate to business impact.
- Work cross-functionally to enable data driven decisions across functions such as product, marketing, and sales.
Good-to-have:
We don't believe in having a strict checklist of criteria. However, as a guidance the below are few experiences or qualifications which would help:
- Minimum 3-4 years experience in D2C performance marketing ie in Facebook Business Manager & Google Marketing.
- Knowledge of Amazon Advertising (AMS) is additionally preferred.
- Strong analytical & problem solving skills
- Mumbai based as its a work from office role
- Proficiency in Excel and PowerPoint
CTC - INR 13-18L Per Annum
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