Founder at KPB Consultants
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Senior Manager - Performance Marketing - Healthcare (5-15 yrs)
Senior Manager - Performance Marketing @ Proactive For Her
COMPANY OVERVIEW:-
Proactive For Her is a digital healthcare clinic for women offering accessible, personalised and confidential healthcare solutions for women's outpatient health concerns across life stages - from puberty to menopause.
Founded in 2020 by IIT Bombay & HBS alumni, backed by marquee investors, Proactive For Her is revolutionising the way women approach and experience healthcare and wellness services.
Profile Overview:-
- 5+ years of dedicated, full-time experience in performance marketing.
- Expertise in rapid scaling up on most of these channels: Google Ads (Google Search, Google Discovery, Youtube Ads, Google Display Ads), LinkedIn Ads, Facebook Ads, Programmatic & Native ads.
- Good experience in other ad platforms like Quora Ads, Reddit Ads, and others
- Expertise in managing the full funnel of performance marketing - setting aggressive targets, figuring out the team structure & resources needed, set up the right analytics & campaign structures, managing budgets & performance, and reporting to the company leadership.
- Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
- Excellent communication skills
- Excellent leadership skills vis-a-vis hiring, leading, and mentoring full-fledged performance marketing teams
- Experience working in a startup environment and setting things up from scratch would be a plus
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