Senior HR - Recruitment at Yellowbox HR Services Pvt.Ltd
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Senior Manager - Performance Marketing - eCommerce (4-8 yrs)
We are urgently looking for dynamic professionals who excel in Digital Marketing aspects with experience in Ecommerce Organisation only.
- Build plan & strategy to shape performance marketing for some of the key category portfolio
- Regular interaction & insights sharing with internal Category teams to build the Performance Marketing Strategy
- Plan new initiatives & experiments to explore future growth opportunities.
- Build processes to streamline Optimization, Campaign Management, Analytics activities for the channel portfolio
- Design and execute a channel growth plan to expand the business aggressively
- Collaborate with Product, Engineering, Finance and Business teams for new initiatives for driving growth for performance channels.
- Coordinate with other marketing channels to drive media efficiencies.
- Demonstrate ability to work at managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems.
- Manage external publishers/partners, elaborate the requirements and closely monitor the outcomes.
- Proactively share and learn best practices from other industries that are relevant to the business.
- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness.
What you- ll need:
- 5 to 6 yrs experience in Digital Marketing (Google & Facebook) for Campaign management & Optimization
- E-commerce SEM &/or Social Channel (facebook) experience is strongly preferred
- Strong interpersonal and relationship-building skills (externally and internally at all levels)
- Strong quantitative and analytical skills, including experience with spreadsheet modeling and trend forecasting (superior Microsoft Excel skills a must)
- Demonstrated experience working in a cross-functional team environment
- Need to be self motivated and proactive.
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