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Managing Director at Skill Cafe Pvt Ltd
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Senior Manager - Performance Marketing - ConsumerTech (6-8 yrs)
About the Company : A consumer-tech firm backed by a set of marquee investors and has passed Series E investment.
Job Title : Senior Manager-Performance Marketing
Function : Marketing
Location : Mumbai
KRA :
- Managing all Performance/ ROI Driven marketing, includes, but is not limited to SEM, SEO, Affiliate programs, Mobile marketing, Social Media Acquisitions, Email marketing, SMS marketing.
- Lead initiatives to define and improve funnel conversion from all paid and free digital channels including PPC, Display, SEO, DSP, Affiliates and more. This will include new customer acquisition and retention.
- Key deliverable will include growth in traffic, conversions, downloads and revenues from the online medium for respective categories
- Work closely with other functions - category management, marketing, customer service & sales to plan and execute digital marketing campaigns.
- Track, measure, and revise campaigns based on rigorous data analysis to further optimize ROI on spending
- Planning and executing digital campaigns: Search, Display, Social, Organic
- Daily reviews on the status of leads and take action accordingly depending upon various dispositions of the leads.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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