Senior Manager - Performance Marketing - BFS

A leading BFSI company - expanding their Digital/Performance Marketing team,

Leading Complete Performance Marketing (esp Paid Marketing)

Main Responsibilities :

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns, paid marketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Knowledge & Skills :

- You have a degree in Marketing, Business Administration or related field with 6- 12 Years of experience.

- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including Google 360, paid marketing campaigns, PPC, SEO, social media and other digital channels.

- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.