Sourcing Specialist at Flexability
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Senior Manager - Performance Marketing - Automotive (7-11 yrs)
JOB DESCRIPTION :
Designation : Senior Manager- Performance Marketing
Preferred Certifications : Digital marketing certificates - Google, Adobe, FB etc.
Region : Africa, India, Middle East
Platforms : Company website, Social Media, etc.
- Cross collaborate with agencies/business teams for all reporting, tracking, operational - ad copies & banners to reflect the cultural context.
- Liaison with regional marketing teams/internal stakeholders/Havas for paid campaign execution.
Job responsibilities :
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - performance measurement, dashboards (customized as per country/clusters), steering and recommendations
- Utilize strong analytical and reporting skills for campaign management and analysis
- Cross-collaborate with agencies, internal stakeholders etc.
- Prior working relationships with publishers and platforms would be helpful (Facebook, Google etc.)
- Proficiency with JIRA, Clientspace, MS office suite - Excel, PowerPoint etc..
- Working knowledge of analytics tools - Google analytics, Google Adwords, campaign reports and dashboards.
- Demonstrable experience of campaign management, tracking and reporting.