HR Execuitve at Yellowbox HR Services
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Senior Manager - Performance Marketing (4-6 yrs)
Looking for Tier 1 MBA pass outs (2015 and 2016) who have experience in Performance Marketing, Digital Marketing (Google and Facebook) for Campaign management and Optimization.
E-commerce SEM and/or Social Media (Facebook) experience is strongly preferred
About the Role:
- Build plan & strategy to shape performance marketing for some of the key category portfolio in the business
- Regular interaction & insights sharing with internal Category teams to build the Performance Marketing Strategy for the business
- Plan new initiatives & experiments to explore future growth opportunities.
- Build processes to streamline Optimization, Campaign Management, Analytics activities for the channel portfolio
- Design and execute a channel growth plan to expand the business aggressively
- Collaborate with Product, Engineering, Finance and Business teams for new initiatives for driving growth for performance channels.
- Coordinate with other marketing channels to drive media efficiencies.
- Demonstrate ability to work at managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems.
- Manage external publishers/partners, elaborate the requirements and closely monitor the outcomes.
- Proactively share and learn best practices from other industries that are relevant to the business.
- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness.
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