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HR Execuitve at Yellowbox HR Services
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Senior Manager - Performance Marketing (4-6 yrs)
Looking for Tier 1 MBA pass outs (2015 and 2016) who have experience in Performance Marketing, Digital Marketing (Google and Facebook) for Campaign management and Optimization.
E-commerce SEM and/or Social Media (Facebook) experience is strongly preferred
About the Role:
- Build plan & strategy to shape performance marketing for some of the key category portfolio in the business
- Regular interaction & insights sharing with internal Category teams to build the Performance Marketing Strategy for the business
- Plan new initiatives & experiments to explore future growth opportunities.
- Build processes to streamline Optimization, Campaign Management, Analytics activities for the channel portfolio
- Design and execute a channel growth plan to expand the business aggressively
- Collaborate with Product, Engineering, Finance and Business teams for new initiatives for driving growth for performance channels.
- Coordinate with other marketing channels to drive media efficiencies.
- Demonstrate ability to work at managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems.
- Manage external publishers/partners, elaborate the requirements and closely monitor the outcomes.
- Proactively share and learn best practices from other industries that are relevant to the business.
- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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