Senior Manager - Performance Marketing

Job Roles & Responsibilities:

Brand Building:

- Develop the brand to resonate with the target audience.

Digital Marketing Campaigns:

- Create and execute campaigns to drive engagement and conversions.

Marketing Strategy:

- Develop a comprehensive strategy aligned with company goals, communicating brand values and messages.

Content Creation:

- Produce engaging and compelling content for the target audience.

Communication Skills:

- Employ quirky and sophisticated communication styles to engage the audience effectively.

Performance Marketing:

- Set performance marketing strategies, including planning, budgeting, reporting, and execution across multiple channels.

Funnel Optimization:

- Track funnel conversion rigorously and identify areas for improvement.

Data Utilization:

- Use data analytics to identify trends, opportunities, and optimize marketing strategies.

Essential Qualifications:

- Proven execution skills in marketing campaigns.

- 3-5 years of experience in Quick Commerce (Quick Commerce advertisement experience is a must).

- Additional advertisement experience with other E-Commerce platforms is desirable.

- Deep understanding of digital marketing channels and platforms (search, display, social media).

- Experience with data analytics tools.

Behavioral Competencies:

Communication Skills:

- Strong written and verbal English communication.

Work Environment:

- Ability to thrive in a fast-paced environment and deliver results under tight deadlines.

Technical Proficiency:

- Comfortable with E-commerce platforms, online systems, and tools like Excel.

Adaptability and Initiative:

- Willingness to take on new challenges, ability to organize tasks independently, and take ownership of projects.

Consumer Understanding:

- Possess a consumer mindset to understand user experiences, personas, and personalized marketing approaches.

Cultural Fit:

- Proactivity: Taking initiative to drive marketing initiatives.

- Adaptability: Being flexible to meet changing demands in a dynamic environment.

- Ownership: Taking responsibility and ownership of projects and tasks.

- Innovation: Willingness to think creatively and explore new ideas