Job Responsibilities : - Manage and build overall email campaign strategies &amp; Develop a lead generation strategy - Work with all business units to develop relevant email campaigns to create various target audience email lists and campaigns - Create and design various CTAs, subject lines and email templates - A/B testing, analysis and reporting of email marketing campaigns - Track and measure email marketing KPIs - Develop and present reports on a weekly basis - Analyze data to get smart insights &amp; suggest methods for improvements - Segment lists based on behaviors like past email engagement and website interactions - Develop documentation and road maps for processes, A/B tests, drip campaigns - Ensure emails follow industry policies and best practices - Experience of using marketing automation platforms like Salesforce, Pardot, Eloqua or Marketo - Monitor Marketing Leads, Opportunities, Accounts, and Contacts - Monitor and improve database quality on a regular basis - Should have good understanding of Software Services and Product Engineering - Experience in handling Events and Conferences outreach is desirable - Experience of managing teams and nurturing talent Skills Required: - Master's degree in Marketing, PR, Communications, Business or similar - preferably an MBA - 5-7 years experience in an Email Marketing with a B2B company or IT/ITeS firm - Experience with Salesforce Pardot of Hubspot or similar platforms - preferably Pardo - Experience in database segmentation, email automation and campaign coordination - Experience in digital analytics and data analysis - being able to communicate insights - Hands-on experience in designing and building dashboards and campaign reports - Strong understanding of content for emails and attention to detail/CTA - Ability to work in a team and lead the team - Excellent people and time management skills - Proven track record of delivering successful, data-driven marketing automation campaign

Mumbai

Senior Manager - Outbound Marketing - ePublishing   

Senior Manager - Outbound Marketing - ePublishing    ,Job Description for Senior Manager - Outbound Marketing - ePublishing    in COE Solution in  Mumbai for (5-7) years of experience. Apply Now!

Job Description for Senior Manager - Outbound Marketing - ePublishing    in COE Solution in  Mumbai for (5-7) years of experience. Apply Now!