THIS ROLE IS BASED OUT OF RAJAHMUNDRY. ONLY CANDIDATES WILLING TO BE BASED OUT OF RAJAHMUNDRY SHOULD APPLY

JOB OBJECTIVE:

The role is responsible for managing franchise bottlers. This involves identifying profitable business opportunities in the assigned geographical area, designing and implementing suitable marketing initiatives and ensuring standards of market execution. A crucial aspect of this role is building bottler organization capability.

EDUCATIONAL QUALIFICATION :

ESSENTIAL: Advanced degree beyond graduate level education in a university or equivalent

DESIRED: MBA from a Premier B School

MINIMUM RELEVANT EXPERIENCE REQUIRED:

7 -12 years required; Experience in Sales & Distribution, Marketing desired.

LANGUAGE REQUIREMENTS :

Written & oral knowledge of English. Knowledge of Telegu will be an added advantage.

EXTERNAL CUSTOMERS:

Bottling Partners, Key members of the bottling organization, Merchandizing vendors, Local Government authorities

TRAVEL REQUIREMENTS: 30 - 50%

KEY RESPONSIBILITY AREAS

- Build a profitable partnership with franchise bottlers based on mutually beneficial goals and objectives

- Ensure joint development of 3-year strategic plans and Annual Business plan

- Drive and achieve stipulated volumes and market share to gain over the competition

- Act as the company representative at the bottler location to guide on company directives

- Drive and achieve stipulated category wise volumes and market share to gain over the competition

- 6 Accountable for joint planning and implementation of relevant marketing initiatives with the bottler to maximize sales and drive revenues

- Ensure bottler compliance to company best practice guidelines in the area of product, package and promotion whilst implementing marketing strategies

- Build strong partnerships with the National key accounts in the franchise and ensure development & execution of marketing plans & promotions. Monitor & ensure timely reconciliation of accounts of NKA & bottler

- Monitor shopper marketing and trade marketing (DME / DFR) spends, maintain controls on all financial parameters and ensure compliance of company directives

- Communicate with consumer marketing and region marketing to ensure total system alignment on development and execution of marketing plans, products, programs and services

- Continuously review and monitor Right Execution Daily (RED) scores, analyze gaps and ensure bottler undertakes corrective action to improve the same

- Achieve stipulated quality targets as defined by The Coca-Cola Quality System (TCCQS) for the bottler

- Analyze quality scores by using methods such as root cause analysis, identify gaps and jointly develop corrective action plans against deviations.

Richa
8130722245

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