Senior Manager - Online Sales & Marketing - D2C/eCommerce

Role:

Manager will be responsible for driving the project to launch our D2C websites for key brands. Key responsibility would include creating end-to-end consumer

Journey for a best-in-class shopping experience for our consumers.

Responsibilities :

- Oversee the Brands online sales. Monitor online sell-in & sell-out experience.

- Monitor and enhance the online sales strategy.

- Ensure user experience of the website including design & aesthetics, content, and navigation, branding/marketing performance, checkout funnel and promotional campaigns.

- Own and manage SEO measurements and monitoring methodologies.

- Manage, analyse and draw conclusions on specific E-Commerce KPIs (conversion rate, bounce )

- Ensure that all eCommerce activity is consistent with the brand sense of purpose. Manage

Requisite Experience:

- Engineering graduate or equivalent course. MBA would be an added advantage.

- Min 7+ years of relevant experience

- In depth understanding on web design and web analytics.