Executive Search Consultant at Fidius Advisory
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Senior Manager - Online Sales & Marketing - D2C/eCommerce (7-12 yrs)
Role:
Manager will be responsible for driving the project to launch our D2C websites for key brands. Key responsibility would include creating end-to-end consumer
Journey for a best-in-class shopping experience for our consumers.
Responsibilities :
- Oversee the Brands online sales. Monitor online sell-in & sell-out experience.
- Monitor and enhance the online sales strategy.
- Ensure user experience of the website including design & aesthetics, content, and navigation, branding/marketing performance, checkout funnel and promotional campaigns.
- Own and manage SEO measurements and monitoring methodologies.
- Manage, analyse and draw conclusions on specific E-Commerce KPIs (conversion rate, bounce )
- Ensure that all eCommerce activity is consistent with the brand sense of purpose. Manage
Requisite Experience:
- Engineering graduate or equivalent course. MBA would be an added advantage.
- Min 7+ years of relevant experience
- In depth understanding on web design and web analytics.
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