Recruiter at Scripting Success
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Senior Manager - Offline Marketing - FMCG (3-6 yrs)
Job Description :
- End to end responsibility for organization's Offline & Traditional Marketing agenda
- Manage branding, advertising, promotions, & communication activities ensuring maximum brand visibility
- Partner with all business functions, especially sales (Supply & Demand to develop strategy and tactical implementation of marketing initiatives
- Defining success metrics and reporting needs for campaigns
- Overseeing market research and analysis of the competition
- Brand development, Consumer intervention and PR
- Conceptualizing, developing and implementing corporate communication activities
- Provide direction and directives to support staff in the performance of their duties, establishing work priorities, and in achieving company initiatives
Candidate Profile :
- We are looking for a candidate to lead our marketing and brand building efforts.
- The ideal candidate will have 3 to 4 years- experience of leading marketing and branding activities in a Tech Company or FMCG either as Assistant marketing manager or as an Assistant brand manager with significant experience.
- The ideal candidate will have proven ability to scale and build new brands.
Essential Qualification :
- MBA in Marketing from Tier- I B-school
- 3-4 years of experience in marketing and branding/ brand communication
Desirable skills :
- Candidates having experience in core Marketing and Activations
- Candidates should have a Tier 1 MBA degree.
- Candidates should have >3-4 years of experience.
Remuneration : As per experience and qualifications, comparable with the best in the industry
- Excellent communication and presentation skills; resilient and able to perform under pressure.
- Track record of delivery, goal oriented along with ability to sets clear priorities and meets deadlines.
- Result oriented, entrepreneurial and self-motivated.
- Strong analytical skills to derive actionable insights from a lot of data
- Preferred Tech/FMCG industry only
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