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01/09 Shervine Lloyd
Talent Acquisition at Zyoin Web Private Limited

Views:107 Applications:24 Rec. Actions:Recruiter Actions:17

Senior Manager - Mobile App Marketing (8-10 yrs)

Chennai Job Code: 1308853

Job Purpose:

1.Mobile app development support and Integrations

2.App marketing & ASO implementation

3.App Growth and App Engagement Marketing

4.App campaigns for customer retention and rewards program

Key Responsibilities:

a) Mobile app development

Work with the in-house development team for the app development. Liaise between the vendors and the internal stakeholders for all the UX/UI and to build new features in the app. Work on the other tool integrations (Net core , AppsFlyer etc. )

b) App Marketing:

- Targeted download plan via multiple channels (Organic)

- Implementation of ASO

c) Build & Manage the referral programs from the app

d) Manage app campaign strategy across products to increase leads and conversions

e) Work on a Strategy to increase App downloads , App engagement for existing customers through structured campaign plan

f) Specialized skills in managing the mobile app with marketing & download campaigns from open market.

h) Build and Manage loyalty programs for existing customers

Job Requirements :

- Graduate / Post Graduate

- 8+ years in Digital Marketing

- Work experience in App and Website Management

- Exposure to Customer data platforms and Marketing automation tools

- Agency Management, UI / UX work experience

- Media Planning Skills, Analytical Skills etc.

- Google Adwords Certification - within last one year

- Good communication Skills (Verbal & Written)

- Attention to Details

- Innovative

- Good Leadership Qualities

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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