05/10 Amit Choudhary
Senior Consultant at Maquette Consulting Group

Views:477 Applications:159 Rec. Actions:Recruiter Actions:11

Senior Manager - Media - FMCG (8-12 yrs)

Mumbai Job Code: 853445

Primary Function:

- Lead and guide the organization teams and agencies to deliver world class media strategies and integrated experience plans (IEPs) for the Kellogg brands.

- Drive the capability of the organization in media through thought leadership, training and coaching, delivering continuous improvement to the effectiveness and efficiency of all A&P investments.

- Inspire and manage the network of organization partner communication agencies

- Help to manage overall A&P investment

Operating Budget:

- A&P Budget - 15-20% of turnover

Principal Duties & Responsibilities:

- Lead and coach the brand team through the development of Integrated Experience Plans (IEPs) on their brands: Annual media strategy / IEP; Platform level media strategy / IEP; Implementation plans; Buying / execution of the IEP

- Provide thought leadership and skills coaching relevant to the development of IEPs to internal stakeholders (brand managers, portfolio managers, PR manager etc)

- Play a leadership and coaching role across the entire organization agency group (media, digital, creative) as they build IEPs

- Identify and develop strategic alliances with appropriate media partners and develop and maintain strong relationships with the Kellogg media team

- Partner with the Finance Business Partner to manage and report on annual media budgets across the portfolio, ensuring delivery versus budget targets and phasing requirements

- Provide expert leadership and guidance to the brand teams and agency partners on all aspects of media effectiveness and media cost efficiency (eg campaign measurement framework; marketing mix modelling; media auditing; annual media negotiations

- Performance management of our agency relationships including quarterly & annual deliverable reviews

Experience & qualification:

- Strategic media and communications expert, preferably with FMCG experience

- Passion and deep understanding of media and communications coupled with a strong commercial sense and a proven track record working on either agency or client side

- Deep understanding of the digital landscape and KPIs to measure

- Integrate Ecommerce seamlessly into the marketing communication

- Excellent Communication and Influencing skills

- Strong cross functional and project management skills

- Ability to build and maintain relationships with internal and external stakeholders

- Tertiary qualifications

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.