Primary Function: - Lead and guide the organization teams and agencies to deliver world class media strategies and integrated experience plans (IEPs) for the Kellogg brands. - Drive the capability of the organization in media through thought leadership, training and coaching, delivering continuous improvement to the effectiveness and efficiency of all A&amp;P investments. - Inspire and manage the network of organization partner communication agencies - Help to manage overall A&amp;P investment Operating Budget: - A&amp;P Budget - 15-20% of turnover Principal Duties &amp; Responsibilities: - Lead and coach the brand team through the development of Integrated Experience Plans (IEPs) on their brands: Annual media strategy / IEP; Platform level media strategy / IEP; Implementation plans; Buying / execution of the IEP - Provide thought leadership and skills coaching relevant to the development of IEPs to internal stakeholders (brand managers, portfolio managers, PR manager etc) - Play a leadership and coaching role across the entire organization agency group (media, digital, creative) as they build IEPs - Identify and develop strategic alliances with appropriate media partners and develop and maintain strong relationships with the Kellogg media team - Partner with the Finance Business Partner to manage and report on annual media budgets across the portfolio, ensuring delivery versus budget targets and phasing requirements - Provide expert leadership and guidance to the brand teams and agency partners on all aspects of media effectiveness and media cost efficiency (eg campaign measurement framework; marketing mix modelling; media auditing; annual media negotiations - Performance management of our agency relationships including quarterly &amp; annual deliverable reviews Experience &amp; qualification: - Strategic media and communications expert, preferably with FMCG experience - Passion and deep understanding of media and communications coupled with a strong commercial sense and a proven track record working on either agency or client side - Deep understanding of the digital landscape and KPIs to measure - Integrate Ecommerce seamlessly into the marketing communication - Excellent Communication and Influencing skills - Strong cross functional and project management skills - Ability to build and maintain relationships with internal and external stakeholders - Tertiary qualifications

Mumbai

Senior Manager - Media - FMCG 

Senior Manager - Media - FMCG  ,Job Description for Senior Manager - Media - FMCG  in Maquette Consulting Group in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for Senior Manager - Media - FMCG  in Maquette Consulting Group in  Mumbai for (8-12) years of experience. Apply Now!