Recruitment Specialist at Genetic Callnet Consultancy Pvt. Ltd.
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Senior Manager - Media & Analytics - Advertising Firm (3-5 yrs)
Responsibilities:
- Planning and buying digital media across search, display, programmatic, and paid social
- Setting up campaigns and regular inputs and monitoring of existing campaigns
- Converse with client on a regular basis to understand the campaign performance, and optimize the campaigns to ensure that media targets are realized
- Maintaining communications with the art and advertising departments to maximize media impact
- Monitoring budgetary concerns and expenditures
- Collecting data on media campaign effectiveness
- Creating daily, weekly and monthly reports to keep a track of progress
Necessary Skills and Qualifications:
- Updated certifications from Google (all levels), and Facebook
- Proficient in data analysis and insights mapping
- Comfortable with managing and reading large datasets on MS Excel
- Strong interpersonal and communication skills
- Previous experience of individually setting up and accountable for 10 crores+ campaigns ground-up is mandatory
Preferred Skills & Qualifications:
- Previous experience using Marketing Automation platforms
- Strong analytical mindset and an ability to analyse campaigns
- Relevant industry experience would be a strong advantage
- Excellent email marketing and campaign experience is essential
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