Senior Manager - Marketing - Sports & Digital Business

We are in search for a right resource for Sr. Manager - Sports Marketing with an MNC. Below is the shared the brief detailed JD for the role, do share your updated resume if you find the role relevant for further perusal.

Job Title - Sr. Manager - Sports Marketing

Department - Marketing & Communication

Reporting to (job title) - Head of Marketing (India)

Based in (location) - Mumbai, India

Education: Post Graduate Diploma in Management

Experience: 8+ years of experience

PREFERENCE: Sports Marketing background / Sports Brand / Sports Acquaint (STRICTLY NON CRICKET)

POSITION PURPOSE:

The position leads the marketing function of the Sports & Digital business which includes performance marketing, PR, marketing analytics, brand management and social media.

AREAS OF RESPONSIBILITY

1. Marketing strategy

- Examine competition performance and new entrant activities, analyze historic trends in brand performance, interpret changing consumer/ user behavior, and study changes in digital landscape across all the markets for sports properties

- Alignment of marketing roadmap to digital roadmap

2. Marketing and brand campaign planning

- Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives

- Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favor of the organization

- Use PR to drive the business objectives for the particular project/campaign

- New users

- Adherence to budgets

3. Managing brand and social media

- Translate the brand goals and positioning into executable brand plans basis the go-to market strategy

- Create a marketing plan for defined target audience and customize the overall communication through impactful creatives and ensure the execution of the same

- Analyze the effectiveness of the brand plans and make appropriate changes to alingn with the overall objective

- Monitor the execution of the social media plan and ensure a positive brand image of the property across all media assets

- Brand recall

- Social media engagement quotient

4. Utilising analytics

- Work with the analytics and research team and use the insights to shape up the plan

- Actionable insight

Hitesh Mapara,
CEO- Executive Search Professional
Mappy Resources