Senior Manager - Marketing - SaaS - IIM/IMT/NMIMS/MICA

Sr Marketing Manager - SAAS - Bangalore - Tier 1 College - IIM/IMT/NMIMS/MICA

Senior Marketing Manager

- Looking for a Marketing expert to drive the Marketing function of our B2B product for hotels.

- The Marketing Manager will formulate Marketing strategies and execute them. He/she will own lead generation, nurturing of prospects, customers and customers who have churned out.

Responsibilities:

1) Formulate and execute marketing strategies to drive high-volume, high-quality inbound leads in a cost effective manner.

2) Create and execute a comprehensive lead nurturing strategy that will help us to engage and convert prospects into customers.

3) Develop social media strategies to target specific audiences such as prospects, existing clients and churned out customers via targeted campaigns.

4) Track marketing metrics via dashboards. Analyze effectiveness of marketing campaigns to influence future courses of action.

5) Own online and offline marketing (Represent brand at trade shows, events, and customer forums)

6) Drive partnerships for company (Identify partners/ Revenue managers, Establish communication, Present our product to them, and successfully onboard them to collaborate with our clients.)

Skills and Experience:

1. Good understanding of driving B2B sales leads through:

i. Content marketing (e.g. website copy, blogs, case studies, webinars)

ii. Online organic channels (SEO, email marketing, social media marketing, reputation sites such as software suggest)

iii. Inorganic marketing channels, paid channels such as (Google SEM)

2. Excellent analytical and logical skills

3. High energy individual with a go-getter attitude

4. 3-5 years of experience running B2B marketing (experience at a SaaS company is a plus)

5. Great written communication skills

6. MBA + Btech preferred (not required)

7. Comfortable with ambiguity and unpredictable work hour