Research Analyst at Fidius Advisory
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Senior Manager - Marketing Research & Consumer Insights (6-14 yrs)
Qualifications:
- MBA/PGDM from Tier I/II B-School
- Minimum 6+ years in Research Management Role. Preferably minimum 2 years' experience with a research agency.
Required:
- Strong understanding of Consumer / Channel partners behavior and marketing
- Hands on exp in Experimental, non-experimental and quasi-experimental research designs
- Good in Sampling theory and practice, Survey research and questionnaire design
- Basics of data processing, tabulation and data management
- Exposure in Fundamentals of inferential statistics, descriptive statistics & qualitative research methods
- Strong reporting and presentation skills along with probing & interviewing capabilities
Responsibility:
- Preparing consumer insight report based on detailed primary research and secondary research for helping management in strategic decision making
- Conceptualizing the consumer insight strategy and plan, managing all the core insight tools and responsible for the relationships with external agencies and vendors
- Ensure the timely conduct of various market research and market intelligence studies for effective decision making including reports
- Ensure timely preparation of quality research reports for effective decision making
- Timely preparation and submission of various market research reports (customer preferences, market / industry trends, pricing strategies) to the senior management
- Conducting Annual Tracks- like Brand Track, Customer Caps, CSAT - for retails customers and dealers
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