Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
21/03 Deepak Mohanty
Research Analyst at Fidius Advisory

Views:879 Applications:162 Rec. Actions:Recruiter Actions:13

Senior Manager - Marketing Research & Consumer Insights (6-14 yrs)

Chennai Job Code: 1236315

Qualifications:

- MBA/PGDM from Tier I/II B-School

- Minimum 6+ years in Research Management Role. Preferably minimum 2 years' experience with a research agency.

Required:

- Strong understanding of Consumer / Channel partners behavior and marketing

- Hands on exp in Experimental, non-experimental and quasi-experimental research designs

- Good in Sampling theory and practice, Survey research and questionnaire design

- Basics of data processing, tabulation and data management

- Exposure in Fundamentals of inferential statistics, descriptive statistics & qualitative research methods

- Strong reporting and presentation skills along with probing & interviewing capabilities

Responsibility:

- Preparing consumer insight report based on detailed primary research and secondary research for helping management in strategic decision making

- Conceptualizing the consumer insight strategy and plan, managing all the core insight tools and responsible for the relationships with external agencies and vendors

- Ensure the timely conduct of various market research and market intelligence studies for effective decision making including reports

- Ensure timely preparation of quality research reports for effective decision making

- Timely preparation and submission of various market research reports (customer preferences, market / industry trends, pricing strategies) to the senior management

- Conducting Annual Tracks- like Brand Track, Customer Caps, CSAT - for retails customers and dealers

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.