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19/02 Yamunna
Recruiter at Talent Pursuits

Views:2154 Applications:140 Rec. Actions:Recruiter Actions:114

Senior Manager - Marketing - Pharma/Healthcare (4-10 yrs)

Mumbai Job Code: 666436

Roles and Responsibilities:

- Formulating and executing the marketing plan across all channels including online and offline.

- Refine and develop the existing marketing strategy and build consensus among relevant stakeholders

- Detail out the strategy into multiple initiatives and work on the blueprint for each of these initiatives

- Own multiple traffic channels for prospective patients including Company's own site, outbound marketing, Affiliate marketing, SEO and free search initiatives & SEM, In-store communication and hyperlocal presence.

- Constantly deriving learning from campaigns and across channels, establishing best practices and efficient processes

- Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization

- Ensure effective collaboration within the marketing team to ensure timely and quality delivery

- Developing store-wide promotions and working closely with Regional Managers and Cluster Managers to schedule and execute them

- Designing and executing successful customer experiences

- This role requires a high degree of stakeholder management and provides exposure across departments

- Identifying problems and opportunities and responding accordingly, engaging cross-functional teams where necessary

- Design and implement the strategy for delivery of newsletters and short content videos via online channels including email marketing, blog, and social media

- Collaborate with Clinical team for development and delivery of content pieces and customized newsletters to customers

- Manage communication of Company's brand across different platforms including hyper local activities, blogs, news and social media, SaaS marketplaces, and other channels

- Develop and execute the events strategy, including setting up organized events/camps, and collaborating with other internal teams to represent Company at these events

- Identify new content partnership opportunities and foster strong collaboration for co-branded reports

Basic Qualifications:

- Master's in communication or Marketing or Business (preferably from premium institute)

- 4-10 years of experience in related field.

- Excellent written and verbal communication skills

- Ability to use hard data and metrics to make and support decisions

- Demonstrate organizational skills, flexibility and ability to produce results in a fast-paced environment

- Strong bias for action and ability to prioritize

- A desire to participate in change and appreciate a dynamic environment with rapidly changing priorities

In case of your Interest, Kindly revert me back with the following details as confirmation.

Updated CV
Current CTC
Expected CTC
Notice Period
Location
Years of experience
Marketing Experience 
Interview Availability
Willingness to work 6 Days for a week( Monday - Saturday) 
Products Handling 
Target Audience 
Portfolio/ Target 

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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