Senior Manager - Marketing - Mobile & Commercial PC Segment - FMCD

Candidate Profile:

- A well accomplished Marketing Leader with either a reputed Brand with atleast 15 years of All Round Marketing experience, preferably in Mobile/IT/Consumer Durables industry.

- Brand Strategy and Brand Management.

- Excellent knowledge of ATL, Online, Social Media, BTL, Events Management, Community Management, PR, Influencer Marketing, Marketing Budget Control and also experience of B2B marketing.

- Strong capability to understand products, competition and derive competitive marketing strategy and product positioning.

- Experience of managing leading Advertising, Digital, Media, PR and Events agencies.

- Strong analytical skills blended with creative thinking capability.

- Tech enthusiast and passion for consumer oriented technology.

- Excellent written and oral communication skills.

- Significant Experience of working with Multinationals and Global teams.

- Excellent relationship skills to work with various stakeholders and integrate campaign action.

- Experience of having worked with MNCs and Global Teams will be preferred.

- A strong team player with excellent interpersonal skills.

ROLE:

- Formulating Brand/ Sub Brand / Product marketing strategy and execution of the same for building brand, new product salience and product lifecycle sustenance.

- Detailed Marketing Plans, Marketing Calendar, Budgets and Clearly Defined expected outcomes. Maximising Marketing ROI.

- Setting and executing Digital Marketing Calendar and Social Media Calendar.

- Develop and execute B2B marketing plans that may include SEO, SEM,PPC, email campaigns, Influencer marketing, participation in industry conferences and events, webinars, and website updates

- Managing Creative, Digital, PR and Media agencies along with respective team members.

- Creative development and production.

- Preparing Digital and Non-Digital Media Plans.

- Co-ordinating with sales teams for channel specific marketing actions. Development of Channel Specific marketing initiatives and execution of the same.

- Integrating marketing actions with external partner organisations and other functions within the organisations.

- Driving Community engagement and growth through activities, events, contests etc-

- Managing ORM on all social media handles and consumer forums.

- Guiding PR efforts and facilitating execution of PR activities.

- Preparing Marketing Budgets for specific periods and tracking.

- Competition Track and benchmarking.

- Analytics and activity impact reports preparation