Senior Manager - Marketing - Media

- Responsible for the overall brand building of the Centre by ensuring effective & comprehensive advertising & PR

- Regular advertising using all possible media as well as good PR coverage of various events/ occasions/initiatives

- Prepare a detailed advertising plan, brief the agency & ensure effective implementation of the various components of the plan

- Plan outdoor hoardings & signage on the basis of the size, type of signage, position etc

- Update the target audience through a newsletter (new offers, new stores, retailer participation through interviews & features, along with advertising agency

- Effective use of various social media (Facebook, Twitter, etc); maintain a connect with select target audience, promote various initiatives

- Promote various activities of the Centre by exploring partnerships with magazines & radio channels, as barter or otherwise

- Review events & initiatives & identify PR opportunities

- Monitor performance of agencies against Service Level Agreements (SLAs) & evaluate after post every event

- Strong in Advertising, PR, understand designing & outdoor advertising, branding & retail promotions; Corporate Communications, Digital, events; good presentation & communication skills

MBA, 8-10 years experience, 32-35 years' of age