Senior Manager - Marketing - Media

Senior Marketing Manager

Job title: Senior Marketing Manager

Work Location: Bangalore

Division/Department: Digital Health Platform, B2M

Reports to: Head, Commercial, DHP

About the Role :

Our Client is a Digital Health Platform will be launched in Bangalore and Jamshedpur in October/ November and eventually expanded to 15 cities across India over the next 3 years. Marketing Manager will be responsible for the building the entire Marketing and Branding campaign for the product including devising the Branding, Marketing Communications and Digital Marketing Strategy for the product.

Essential Duties and Responsibilities :

Market Research and Demand Forecasting :

- Undertake exercises to identify the market size and product potential

- Undertake market segmentation and forecast future growth

- Develop a distinguished Product positioning for your product that differentiates it in the market

Product Launch :

- Develop campaigns and brand Guidelines for the launch of the product

- Handle launch communications and sustain 360 degree communication campaigns

- Manage the Cross- functional implementation of the plan

- Demonstrate a strategic selling approach by identifying key decision makers for various product areas, while successfully positioning and communicating a value proposition

Plan and Execution of Marketing activities :

- Identify key channels, messages and mode of communication for specific target segments

- Develop and execute effective annual marketing programs that build the brand in the long run and achieve targeted results as specified in the current year budget

- Plan sales activities to achieve sales targets in collaboration with the Sales Head

- Establish and adjust selling prices by monitoring costs, competition, and supply and demand

Developing others :

- Design and develop training delivery to sales, sales management, and sales support personnel in the sales organization

Enabling Technologies :

- Implement enabling technologies, including CRM, to field sales teams. Monitor the organization's compliance with required standards for maintaining CRM data.

Managing Stakeholders:

- Building relationships with key market influencers, i.e. early adopter distributor and end user customers, and thought leaders

- Participation in CMEs/ Conferences

Requirements :

- MBA with 4~6 years of experience. Good pedigree of companies and educational institutes

- Preferably risen from sales to marketing.

- Candidate should be from Healthcare marketing background

- Candidates whose customer base include clinics and physician office will be given preference

- High Ownership and drive to achieve results

- Startup friendly high passion for scaling and driving adoption of a new product

- Excellent verbal and written communication skills, including ability to effectively communicate with internal team and external customers

- Must be able to work in a start-up environment and meet deadlines, while maintaining a positive attitude

- Good communication skills (Both speaking and written).

- Highly proactive and a self-starter with a fire to sell and aspiration to grow.

- Tech savvy and IT proficient.