Senior Manager - Marketing - Luxury Jewellery

- Drive the marketing, advertising, branding & public relations strategy to increase visibility, consumption & footfalls for luxury jewellery to HNIs

- Responsible for digital, traditional, ATL, BTL, print media & PR

- Review marketing & exhibition calendar of events, branding & promotional activities

- Review annual marketing budget including detailed revenue & expense projections

- Maintain scalable marketing processes to ensure best practices in campaign & lead management

- Assess the credibility, commercials & finalize agencies; ensure consistent brand voice across all marketing channels, platforms & with agencies

- Identify potential partnerships, alliances & collaborations for the brand

- Initiative in media deals, exhibitions for brand building & to increase overall consumption

- Analyse advertising spend, customer response and sales conversions wrt marketing budget