Senior Manager - Marketing - International Business - Automobile - IIM/ISB/XLRI/FMS/IIFT/MDI/XIM/SIBM

We have an opportunity for Sr Manager Marketing-International Business with a leading Automobile company in Pune location.

Plant / Location Corporate - Pune BU/Funct/ Department Marketing-International Business

Level / Grade - L2/ BA06-07

Designation - Senior Manager

Marketing Manager - International Business

Reporting to - VP Marketing Reportees 2

3 Salary Range :

4 Educational Qualification : Full time MBA (Marketing) from premium Business School (IIM, ISB, XLRI, FMS, IIFT, MDI, XIM, SIBM, SCMHRD, JB, SP Jainetc)

5 Age Minimum: - Maximum: 35

Experience :

Minimum: 10, Maximum: 12

Preferred Industry Background : FMCG, Consumer Durables and Automobile.

Purpose of the Position :

Establish an Indian motorcycle brand in the global market place. Take it to the No.1 or No.2 position in its segment across countries.

Roles &Responsibilities :

Brand Management

- Develop a global and country level strategy to achieve brand leadership.

- Engage with multiple regional stake holders like Sales &Distributor teams to align and implement strategy.

- Provide guidance to brand managers and regional marketing managers to develop these strategies into detailed marketing plans for execution.

- Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent.

Product Management :

- Take end to end ownership of new product launches right from identifying relevant markets, conducting research to developing a launch communication program and executing the same.

- Keep a close check on the markets and consumers to identify new trends/insights.

- Develop business case for new products or variants to be developed

- Ensure product feedback from various countries on existing brands are funneled back to R&D.

- Monitors and track competitive activity in key markets

Drive Customer Experience Initiatives:

- Develop marketing programs that drive a superior customer experience at key touchpoints like showroom, Digital & On ground.

Key Deliverables :

- Timely and successful completion of key marketing initiatives

- Brand Volume & Market Share

- Brand Health Scores

Competency Requirement :

Technical/ Functional:

- Sound understanding of Marketing/Brand Management principles

- B2C marketing expertise

- Understanding of Sales Process

- Creative thinking ability

- Analytical Skills

- Ability to present and articulate ideas clearly

Behavioral:

- Strategic influencing& Stake holder management skills

- Strong performance bias

- Self-starter & perseverant attitude

- Global mindset with an interest in interacting with people of different cultures

- Generate ideas; solve problems creatively

- Champion improvements and positive change

- Develop and mentor juniors