Upgrade to Pro Member
Partner at STARCHASE EXECUTIVE SEARCH
Views:879 Applications:230 Rec. Actions:Recruiter Actions:39
Senior Manager - Marketing Insights - FMCG (12-14 yrs)
- Building insights (consumer and media) at the area level
- Planning the strategy for driving penetration across markets by developing deep insights which translate into communication, media planning and activations
- Work with marketing team to enable brands by looking at key shifts in category viz a vis company brand and competition employing longitudinal data; work on developed comms and innovation pipeline
- Developed some fundamental insights around shoppers - across categories, across all brands and channels
- Set up expert tracking solution, Comms development.
Experience required - 12-14 yrs post MBA on client + consulting side in FMCG, Tech, Digital
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
