Partner at STARCHASE EXECUTIVE SEARCH
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Senior Manager - Marketing Insights - FMCG (12-14 yrs)
- Building insights (consumer and media) at the area level
- Planning the strategy for driving penetration across markets by developing deep insights which translate into communication, media planning and activations
- Work with marketing team to enable brands by looking at key shifts in category viz a vis company brand and competition employing longitudinal data; work on developed comms and innovation pipeline
- Developed some fundamental insights around shoppers - across categories, across all brands and channels
- Set up expert tracking solution, Comms development.
Experience required - 12-14 yrs post MBA on client + consulting side in FMCG, Tech, Digital
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