Senior Manager - Marketing - Footwear

Working days: 6 days, work from office

Roles:

The purpose of this job is to drive and track marketing performance and enhance sales offline and online for the company.

Responsibilities:

Strategic Excellence

- Build a marketing strategy(online, offline) in alignment with the company's growth goals. Breaks down revenue goals to actionable targets across marketing units

- Identifying trends and insights, and optimizing spend and performance based on the insights

Must have for the candidates:

- Subject Matter Expertise: Strong understanding of building & scaling marketing & growth strategy. Deep understanding of the e-commerce and B2C/D2C brands.

- Knowledge of Shopify, Google Analytics and Facebook ads, Advanced excel

- Must have handled decent-sized campaign budgets on Google & Facebook

- Must have experience in setting up campaigns from scratch

- Should be hands-on with campaign management (Delivering ROI metrics) along with managing agency partners

Additional Inputs:

- The person would be reporting to the Founders and would be part of the Core/Leadership team of Cai Store

- People partnership: Builds credibility & rapport with all stakeholders. Is a thought partner to the founders for discussing the revenue targets and goals.Ability to maintain and motivate a team of 5+ members. Hence the prior experience of working with Founders and/or People management is a big plus

- Looking for an Ambitious individual. Willing to work for a fast-paced startup set up and take up challenging work

- The role is an office-based (Lower Parel) with 6 days work week

Company: Providing non-leather shoes and footwear locally and globally to the trend-conscious mart at a pocket-friendly rate