HR Execuitve at Yellowbox HR Services
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Senior Manager - Marketing - FMCG - IIM/ISB/FMS/MDI (5-9 yrs)
Senior Manager - Marketing
Looking for candidates from premier B schools (Batch 2014 or 2015) who have experience in marketing (online and offline) and merchandising.
Job Description :
This is a category management role based upon deep customer centricity, strong analytics, planning and story telling with product/tech understanding for an enhanced customer experience.
- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.
- Understand SEM, SEO and Email marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders
- Develop and execute plans to showcase the right products
- Identify cross-selling and up-selling opportunities
- Own the customer experience in the category - make navigation, discovery easier. Save the customer time
- Identify the parameters customers use to make decisions and ensure catalog richness
- Create promotions to drive revenue, margins, etc.
- Own both creation and execution of promotions calendar including special occasions.
- Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same
- Work with buying and sourcing teams to plan inventory & in-warding as per requirement, ensure inventory sufficiency & reduce non-selling inventory
Qualifications and Experience :
- Educational background : Graduation, MBA (Premier B schools) pass out year 2014 or 2015
- Experience in Marketing is a must.
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