Senior Manager - Marketing - FMCG - IIM/ISB/FMS/MDI

Senior Manager - Marketing

Looking for candidates from premier B schools (Batch 2014 or 2015) who have experience in marketing (online and offline) and merchandising.

Job Description :

This is a category management role based upon deep customer centricity, strong analytics, planning and story telling with product/tech understanding for an enhanced customer experience.

Marketing :

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and Email marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Merchandising :

- Develop and execute plans to showcase the right products

- Identify cross-selling and up-selling opportunities

- Own the customer experience in the category - make navigation, discovery easier. Save the customer time

- Identify the parameters customers use to make decisions and ensure catalog richness

Promotions :

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions.

Operations :

- Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same

- Work with buying and sourcing teams to plan inventory & in-warding as per requirement, ensure inventory sufficiency & reduce non-selling inventory

Qualifications and Experience :

- Educational background : Graduation, MBA (Premier B schools) pass out year 2014 or 2015

- Experience in Marketing is a must.