Job Description - Senior Marketing Manager

- Male Candidates Preferred

Roles & Responsibilities :

Growing the existing brand :

- Strategy and execution plan of marketing the Brand.

- Timely revisiting the plan and feedback integration for continuous market excellence and agile market response

- Overview modern trade & e-com channel strategy and responsible for its on-time execution

- Implement marketing strategies to ensure maximum ROI

- Planning and Execution of the ATL, BTL and Digital Marketing channel strategy

- Would be responsible for the everyday Marketing activities

- Conduct market survey and consumer studies at regular intervals

- Focus on Product Positioning and related marketing efforts

- Recording and making use of the customer feedback to alter the marketing activities

- Searching & Developing new customers & markets

- Developing timely reports of on-ground work and progress and devising action pointers

- Working closely with the sales team to understand their needs and provide pro-active solutions to enhance sales

- Implementing the marketing and sales promotion strategies

- Implementing the marketing budget with proper ROI

Launching a new Brand :

- Planning, execution and overview of a new brand launch into the market

- Creating an exciting new category into the market

- Establish Brand positioning in the Market

- Shopper Activation: Instore Promotion and Activation

- Close co-ordination with Media & advertising agency for planning and execution of the ATL, BTL and Digital Marketing channel strategy

- Ensure a value for Money Marketing spends as per the pre-defined budgets

- The candidate would be a part of the core-marketing team of the brand and would be supporting the management in crafting the brand strategy

- Be closely involved in the end-to-end Brand development to ensure a strong pre-launch, launch and post launch impact to achieve the organisational brand goals

Skills & Experience :

- 9-10 years of experience in FMCG Marketing

- Should have handled the role of a FMCG Sr. Brand Manager / Marketing Manager in the past

- Any experience with cold-chain product/ kids-segment handling is a plus

- Should have experience with modern trade and e-commerce channels

- Proven leadership and ability to work in close co-ordination with sales teams

- Strong understanding of consumer-marketing and dynamics

- Should possess good analytical skills.

- Must have an experience of working in the Bangalore market

- Willingness to travel across South India.

- Must be aggressive, self-starter, internally motivated, target oriented, and should have a flair towards marketing and generating sales

- Must have good leadership skills and good Team Player

Minimum Qualifications :

- MBA / PG from Tier 1 Institute only (Full time)

- Should have minimum 9-10 years of experience in Dairy/FMCG Industry.

Industry : FMCG/Dairy

Functional Area : Marketing

Role Category : Leadership

Role : B2C Marketing

Employment Type : Permanent Job, Full Time

Job Location : Bangalore

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