HR at Strategic Talent Partner
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Senior Manager - Marketing - FMCG (5-8 yrs)
Responsibilities :
- Develop and execute communications plan for on-going marketing activities through different content formats- influencer marketing and different formats of video content marketing
- Develop and maintain platform-specific content strategy for Twitter, Facebook, LinkedIn, YouTube, etc.
- Drive reach, engagement and other social media metrics regularly
- Strategize and execute various marketing communication activities like email marketing, routine social media management, content marketing, etc.
- Drive effective internal communication along with relevant stakeholders (human resources, employee engagement teams)
- Strategize, execute, evaluate and optimize lead generation campaigns
- Manage and execute effective email marketing campaigns for driving critical business KPIs
Desired Candidate Profile :
- 5-6 years of marketing communications background
- Understanding of marketing channels like video marketing, social media, email campaigns
- Preferred experience of paid marketing campaigns
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