Senior Manager - Marketing - FMCG

Report to: Brand Head

Job Responsibilities:

Brand Management

- Support in developing a brand communications strategy

- Support the Brand Head in implementing the annual brand marketing plan, within agreed time scales and budgets by appropriately, independently managing the project as per brand calendar.

- Lead Creative excellence for all marketing communications material to support product launches across all consumer & customer touch points.

- Coordinating with Central Digital Team & Online partners in order to make sure that, Brand gets maximum visibility directly linking to Revenue increase as ROI.

- Manage activation of marketing programs including consumer promotions, brand partnerships, consumer education & sponsorships. - Leverage consumer & competitive insights to develop brand communication.

- Work closely with the Retail, Design & Product teams to ensure the successful promotion of the brand.

- Manage and oversee the agencies networks deliverables, resources and KPI reviews and ensure that they are well motivated, equipped and fully briefed to implement key marketing briefs.