Senior Manager - Marketing - FMCG

Marketing Manager - Senior Level

Reporting to : VP - Marketing

Reportees : Brand Manager / Asst Brand Manager

Qualification : MBA

Job Purpose :

- Strategic marketers build business plans from the perspective of core constituents: the customer, the channel or the consumer.

- They are business drivers who critically assess constituents needs, the competitive environment and the company's own competencies.

- They are champions of the company's brand value and play a pivotal role in leveraging this to the highest advantage.

- They possess both functional expertise as well as a broad and disciplined business perspective. Fundamentally, they help discover new channels, products and services that fuel growth and differentiate their company in the marketplace.

Primary Responsibilities :

- Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company's revenue and earnings targets.

- Create and execute a dynamic marketing plan that will build the company into a dominant brand, including development of a consistent message integrated across all programs, promotions, products and services.

- Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels

- Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs

- Be the visible voice and advocate for the end user within the organization

- Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.

- Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services

- Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities

Skills:

- Strong business and financial acumen and the ability to link marketing strategy and results directly to overall business strategy and company financial goals.

- A history of successful brand management and equity building.

- The ability to develop strategy from in-depth analysis of consumer insights.

- Proven success driving results and delivering return on investment to the company.

- Comprehensive program development skills, from broad-reach advertising to highly targeted, direct marketing across all relevant marketing channels and platforms.

- The ability to forge strategic alliances with key partners who can extend and build brand and company relevance.

- Proven record in NPD with strong marketing/ communications skills.

Behavioural Competencies:

- Leadership Skills: Excellent influencing skills and for being able to drive consensus.

- Strategic Perspective: Gauge and articulate a future direction and execute the same.

- Adaptability: Adaptability to an environment that does not speak marketing as the primary language. He or she must have the ability to convey marketing strategies to ensure buy-in from different operating organizations and from the corporate culture, as a whole. He or she must also be willing to learn the new organization and truly be a student of its business.

- Operating from a basis of shared respect and knowledge will yield more productive working relationships with peers and colleagues.

- Flexibility and Backbone: The Marketing Manager should be a strong and visible leader who is resilient and flexible yet exudes tremendous conviction in his ideas and programs.

- He must be willing to listen and lead.

If you need any clarification, contact me on 7010163344 / 9444202352

P Ravichandran
Director - Talent Acquisition