Senior Manager - Marketing - FMCG

Sr Marketing Manager - FMCG

- Execute consumer marketing campaigns for existing brands and new launches; TV Communication / Digital / On Ground activations.

- Tracking and measuring the impact of the Marketing Programs.

- Drive brand sales and leadership in eCommerce

- Brand Planning; Lead the short term and co-orchestrate long term (Strategic) planning

- Stakeholder management; internal cross functional teams and external agencies to cohesively deliver on marketing objectives and drive sales

- Innovation development; Responsible to evaluate newer indications/opportunities to expand and grow business. Develop and validate innovation pipeline (mix) for portfolio

- Manage A&P & drive efficiency for better ROI

- Previous experience in FMCG / Nutrition consumer marketing in reputed organisation/brands

- Should have total overall experience of more than 10 years with more than 7 to 8 years in marketing

- Proven track record for designing, implementing and tracking impact of consumer marketing campaigns

- Experience in sales function will be an added advantage