Senior Manager - Marketing - Education

About the Employer :

- Employer is India's leading online learning and test preparation platform for MBA,

- Banking and Government job exams where students can learn Online through videos, live classes, group study sessions, doubt clearing sessions while taking various kinds of practice tests anytime and on any device. The adaptive engine continuously provides feedback to help the users to help improve their performance.

- With over 5,000,000 users, Employer is one of the fastest growing edtech startups in India. It was selected as one of the top education startups of India at a prestigious event.

Job Description : 

- Build and drive a strong Digital Marketing strategy.

- Responsible for Performance Marketing - media buying and customer acquisition on all digital channels including Facebook, SEM, Display Advertising, Affiliates, Remarketing and Email.

- Manage the existing team and scale the marketing function.

- Develop the overall marketing and communications strategy to drive brand building.

- Build and lead the product marketing strategy

- Drive the social media marketing strategy

Desired Profile

- At least 8 years of overall marketing experience with 3-4 years preferably in Ed-Tech Industry or E-Commerce

- Proven track record of marketing excellence in a high-growth, entrepreneurial company

- Candidate with unconventional approach to problem-solving

- Previous experience of working in startups a plus