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05/03 HR
HR at Michael Page

Views:3838 Applications:240 Rec. Actions:Recruiter Actions:0

Senior Manager - Marketing - Education (6-12 yrs)

Gurgaon/Gurugram Job Code: 671670

Industry : Education / Teaching / Training

Category : Sales & Marketing

Skills : Marketing communications

Job Type : Permanent

Job Description :


- As a marketing manager based out of our Gurgaon, India office, you will be responsible for the marketing of educational testing products and services to the Indian student community and their parents. Your job will involve many aspects marketing, including digital marketing, market research, marketing planning, competitive analysis, marketing communications and event management.


Client Details

Our client is one of the largest and most well known education testing services provider worldwide. Its a US based MNC, with a broad presence across India.

Description

- Monitoring andanalyzing market trends for educational testing products and services

- Collecting and documenting information on competitors' outreach activities and the tools and mediums they use to influence candidate and decision maker behavior

- Identifying target markets and developing strategies to communicate with them

- Preparing marketing plans and managing the marketing budget

- Efficiently planning regular marketing communication updates and schemes

- Staying current with competitive offerings and other social media platforms and places where students frequent

- Creating digital communications and monitoring their use

- Creating marketing collateral for products and services that aligns with the needs and brand standards of Prometric and its partners

- Supporting trade shows and propagating seminars, fairs and other candidate outreach activities

- Developing campaigns and promotional offers to target the student community and other decision makers and influencers

- Responding to students' queries

- Exploring ways to improve products and services to increase profitability

Profile

- Bachelors in Marketing, Communications or Journalism, Masters is a plus

- Fluent in English and Hindi

- Trained and certified in digital marketing

- More than 6 years of experience in digital marketing and SEO

- Social media experience with LinkedIn, Twitter, Facebook, Google Ad Words, Instagram

- Skilled writer with marketing experience

- Strong interpersonal skills with the ability and desire to present formally and informally to functional representatives within the company and to executives and key personnel at prospective clients

- Self-starter who strives to be proactive with colleagues, partners and prospects

- Cooperative and collaborative with colleagues, business partners and prospects to reach beneficial solutions

- Customer-service oriented individual who advocates for top-notch customer service by removing barriers and responding with sense of urgency

- Acts consistently with high ethical standards and handles empowerment prudently

- Strong analytical skills with exceptional attention to detail

- Highly motivated and organized

- Independent worker who possesses strong outreach skills

- Work experience in market research, product marketing and/or event management a plus

Job Offer

A competitive compensation package and strong career growth prospects

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Arnab Das on +91 124 452 5445.

Contact - Arnab Das - +91 124 452 5445

The Apply Button will redirect you to website. Please apply there as well.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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