Senior Manager - Marketing - eCommerce

Job Description:

- Develop strategies and tactics to get the word out about the company and drive qualified traffic.

- Deploy successful marketing campaigns and own their implementation from ideation to execution.

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyse consumer behaviour and adjust email and advertising campaigns accordingly

- Developing strategies and tactics to boost the company's reputation and drive qualified traffic

- Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives

Job Requirements:

While a strong understanding of the gaming industry is ideal, we treat it as an enabler rather than a filter.

- 10+ years of professional experience

- Heavily conversant with brand building principles and tools/trends to drive mobile users and revenue

- Experienced in scaling digital products using a roadmap via pure marketing. We love people with deep expertise in one channel, and a generalist for others.

- Fully equipped to handle a high DAU product showcasing past experiences in high user bases in gaming, entertainment or big tech.

- Alternatively, have individually managed a category/revenue stream/GMV of significant budget size per month at an e-commerce or an OTT.

- Proven in running large budget marketing campaigns for consumer facing digital brands or games.

- Proven ability to influence cross-functional teams without formal authority.

- The ability to influence and work collaboratively with sales, marketing and Product Management in prior roles.

- Develop and evolve market segmentation for each product offering

- Analyse data and channel information and then create plans to improve product line Marketing.

- Create consistent positioning statements, messaging and the associated proof points.

- Create and present information about products and the markets these products serve

- Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line.