Managing Consultant at V5Global
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Senior Manager - Marketing - Consumer Durable/IT Product/Mobile (10-13 yrs)
Looking for A well accomplished Marketing Leader with either a reputed Brand with at least 12 years of All Round Marketing experience, preferably in Mobile/IT/Consumer Durables industry.
- Formulating Brand/ Sub Brand / Product marketing strategy and execution of the same for building brand, new product salience and product lifecycle sustenance.
- Detailed Marketing Plans, Marketing Calendar, Budgets and Clearly Defined expected outcomes. Maximizing Marketing ROI.
- Setting and executing Digital Marketing Calendar and Social Media Calendar.
- Develop and execute marketing plans that may include SEO, SEM,PPC, email campaigns, Influencer marketing, participation in industry conferences and events, webinars, and website updates
- Managing Creative, Digital, PR and Media agencies along with respective team members.
- Creative development and production.
- Preparing Digital and Non-Digital Media Plans.
- Co-ordinating with sales teams for channel specific marketing actions. Development of Channel Specific marketing initiatives and execution of the same.
- Integrating marketing actions with external partner organizations and other functions within the organizations.
- Driving Community engagement and growth through activities, events, contests etc
- Managing ORM on all social media handles and consumer forums.
- Guiding PR efforts and facilitating execution of PR activities