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Senior Manager - Marketing Communications - FMCG (10-14 yrs)

Gurgaon/Gurugram Job Code: 731711

Title : Senior Manager - Marketing Communications

JOB SUMMARY :

Job Purpose :

- Drive brand growth through media strategy, planning, execution, costs and innovation

- Develop and implement the Digital strategy including support for Compnay's Social Commerce Initiative

- Including digital analytics

- Manage all agency / vendor contracts and help monitor and control marketing expenditure

- Partner with key stakeholders - Key functions in India and Regional/Global Marketing Team and ABOs (Distributors)

Primary Responsibilities :

- Strategize, plan, and execute the media plan with the agencies/vendors to deliver high reach and impact at the lowest cost for Company and its brands

- Design and execute Digital strategy for corporate, brand and Commpany Direct Sellers to enhance visibility, awareness, understanding and engagement amongst Direct Sellers and consumers

- Develops digital campaigns, programs, experiences and solutions to generate leads and also build on existing direct sellers and consumers.

- Support the delivery of distributor digital business tools to manage, monitor, share, connect, communicate and grow their business

- Build on the presence of Company India in the Social Media Platforms

- Supports our direct sellers and the Digital team in the Social Commerce journey

- Anticipates communications trends, monitors emerging media and identifies media best suited for reaching Company and its brands- target audience

MANAGEMENT SCOPE :

Direct Reports : 2


REQUIRED KNOWLEDGE, SKILLS, ABILITIES AND/OR RELATED EXPERIENCE :

Education : Degree Field Related Experience (years) Certification(s) / License(s)

- MBA/PGDBM Marketing Management - Advertising, media, digital

- 12-14 Yrs in in Advertising / Media.

- Preferably currently in a corporate role

Required Knowledge, Skills and Abilities :

- Thorough understanding of the marketing processes; knowledge of existing and emerging media/communication tools, e.g., web, social, digital, etc.

- Advanced knowledge of digital media, TV, print, radio, outdoor, audio-visual and other media tools

- Good knowledge of communications principles and practices

- Ability to develop communication strategies to achieve brand/program objectives and to convert complex concepts into simple, easily absorbed verbal and visual messages; knowledge of each step of a campaign or communications rollout

- Agency/Vendor Management: Vendor selection; knowledge of methods or techniques used to inspire agency performance and agency harmonization.

- Budget Management: Budget planning, tracking, reconciliation

- Ability to manage multiple projects with competing and conflicting timelines and requirements; ability to mobilize resources against campaign objectives

- Analytical, creative and conceptual skills

- Excellent planning and collaborative skills

- Managerial and team management skills

- Self-starter and highly motivated

- Excellent communication and presentations skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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