Title : Senior Manager - Marketing Communications JOB SUMMARY : Job Purpose : - Drive brand growth through media strategy, planning, execution, costs and innovation - Develop and implement the Digital strategy including support for Compnay's Social Commerce Initiative - Including digital analytics - Manage all agency / vendor contracts and help monitor and control marketing expenditure - Partner with key stakeholders - Key functions in India and Regional/Global Marketing Team and ABOs (Distributors) Primary Responsibilities : - Strategize, plan, and execute the media plan with the agencies/vendors to deliver high reach and impact at the lowest cost for Company and its brands - Design and execute Digital strategy for corporate, brand and Commpany Direct Sellers to enhance visibility, awareness, understanding and engagement amongst Direct Sellers and consumers - Develops digital campaigns, programs, experiences and solutions to generate leads and also build on existing direct sellers and consumers. - Support the delivery of distributor digital business tools to manage, monitor, share, connect, communicate and grow their business - Build on the presence of Company India in the Social Media Platforms - Supports our direct sellers and the Digital team in the Social Commerce journey - Anticipates communications trends, monitors emerging media and identifies media best suited for reaching Company and its brands- target audience MANAGEMENT SCOPE : Direct Reports : 2 REQUIRED KNOWLEDGE, SKILLS, ABILITIES AND/OR RELATED EXPERIENCE : Education : Degree Field Related Experience (years) Certification(s) / License(s) - MBA/PGDBM Marketing Management - Advertising, media, digital - 12-14 Yrs in in Advertising / Media. - Preferably currently in a corporate role Required Knowledge, Skills and Abilities : - Thorough understanding of the marketing processes; knowledge of existing and emerging media/communication tools, e.g., web, social, digital, etc. - Advanced knowledge of digital media, TV, print, radio, outdoor, audio-visual and other media tools - Good knowledge of communications principles and practices - Ability to develop communication strategies to achieve brand/program objectives and to convert complex concepts into simple, easily absorbed verbal and visual messages; knowledge of each step of a campaign or communications rollout - Agency/Vendor Management: Vendor selection; knowledge of methods or techniques used to inspire agency performance and agency harmonization. - Budget Management: Budget planning, tracking, reconciliation - Ability to manage multiple projects with competing and conflicting timelines and requirements; ability to mobilize resources against campaign objectives - Analytical, creative and conceptual skills - Excellent planning and collaborative skills - Managerial and team management skills - Self-starter and highly motivated - Excellent communication and presentations skills

Gurgaon/Gurugram

Senior Manager - Marketing Communications - FMCG 

Senior Manager - Marketing Communications - FMCG  ,Job Description for Senior Manager - Marketing Communications - FMCG  in Amway in  Gurgaon/Gurugram for (10-14) years of experience. Apply Now!

Job Description for Senior Manager - Marketing Communications - FMCG  in Amway in  Gurgaon/Gurugram for (10-14) years of experience. Apply Now!