CANDIDATE PROFILE :
- A well accomplished Marketing Leader with either a reputed Brand with atleast 15 years of All Round Marketing experience.
- Brand Strategy and Brand Management.
- Excellent knowledge of ATL, Online, Social Media, BTL, Events Management, Community Management, PR, Influencer Marketing, Marketing Budget Control and experience of B2B marketing.
- Strong capability to understand products, competition and derive competitive marketing strategy and product positioning.
- Experience of managing leading Advertising, Digital, Media, PR and Events agencies.
- Strong analytical skills blended with creative thinking capability.
- Dynamic, motivating, and entrepreneurial-minded with an internal drive to continuously hit goals and deadlines. Proactive mentality with curiosity and desire to learn.
- Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
- Experience with Salesforce to nurture, track and report on lead conversions
- Email, database, and digital marketing experience
- Tech enthusiast and passion for consumer oriented technology.
- Excellent written and oral communication skills.
- Significant Experience of working with Multinationals and Global teams.
- Excellent relationship skills to work with various stakeholders and integrate campaign action.
- Experience of having worked with MNCs and Global Teams will be preferred.
- A strong team player with excellent interpersonal skills.
ROLE :
- Formulating Brand/ Sub Brand / Product marketing strategy and execution of the same for building brand, new product salience and product lifecycle sustenance.
- Detailed Marketing Plans, Marketing Calendar, Budgets and Clearly Defined expected outcomes.
- Maximising Marketing ROI.
- Leading marketing teams.
- Setting and executing Digital Marketing Calendar and Social Media Calendar.
- Develop and execute B2B marketing plans that may include SEO, SEM,PPC, email campaigns, Influencer marketing, participation in industry conferences and events, webinars, and website updates
- Managing Creative, Digital, PR and Media agencies along with respective team members.
- Creative development and production.
- Preparing Digital and Non Digital Media Plans.
- Managing relationships and co-marketing program with Industry ecosystem partners with deep understanding and adherence to co-marketing guidelines.
- Co-ordinating with sales teams for channel specific marketing actions. Development of Channel Specific marketing initiatives and execution of the same.
- Integrating marketing actions with external partner organisations and other functions within the organisations.
- Managing ORM on all social media handles and consumer forums.
- Guiding PR efforts and facilitating execution of PR activities.
- Preparing Marketing Budgets for specific periods and tracking.
- Competition Track and benchmarking.
- Analytics and activity impact reports preparation
- IT Hardware Sector - PC Brands, PC Components, Processors
- Telecom Hardware & Solutions
- Office Hardware
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