Senior Manager - Marketing Campaign - Automation & Digital Practice - CRM Domain

Senior Manager- Marketing Campaign, Automation & Digital Practice

- Brief Person specifications for the role Understands Marketing Industry and Domain; Actively works with Grow organization to track and chase opportunities linked to Marketing Automation and Digital in overall deal. Accomplishes project objectives by planning and evaluating project activities.

- The Marketing Campaign, Automation & Digital Practice Sr. Manager is expected to apply professional project management principles, practices, and techniques to lead project teams and control project schedule, cost, and performance risks to ensure satisfied stakeholders.

- This role has ultimate responsibility for generating revenues related to marketing automation and digital activities and all assigned projects and manages customer satisfaction, definition, planning, monitoring, and others aspects of the practice.

- We seek an innovative and passionate Practice Manager to be a leader of our growing Marketing Automation and Digital Practice, who shall be responsible for leading a team of Consultants and Delivery Managers that works on implementing marketing automation, campaign management and digital based solutions on various platforms.

Responsibilities :

- Manage the team of Consultants and Delivery Managers from a people management as well as delivery management perspective.

- Manage the Delivery function of the Practice that shall include taking ownership of the delivery from a schedule, quality and customer satisfaction perspective.

- Manage the Presales function of the Practice that shall include account planning, handling Proposals from RFP to SOW and other activities such as Solution Architecture, Effort Estimation, Resource Ramp Up, Costing, Demos, Oral Presentations etc.

- Manage resourcing of the Delivery Teams across the geography by working with the local Delivery Managers that shall include Hiring consultants globally and optimally allocate project managers & resources to the projects to achieve the best possible team combinations.

- Regularly monitor the health of the projects in the practice to ensure that the projects are following the laid out processes, have a good risk mitigation plan and are delivered on schedule without compromising quality.

- Regularly engage with the customers to ensure to continuous customer feedback as well as handle any customer escalations for any delivery related issues.

- Lead the Center of Excellence (COE) for marketing automation, campaign management and digital solutions to ensure that the team is continuing creating unique solutions that differentiate TBSS from the rest of the competition as well as creating accelerators that speed up the implementation of the solutions in order to enable a faster time to market and a better ROI (Return of Investment) for the TBSS customers. Another goal is to ensure continuous growth of the team members by creating challenging assignments for them via the COE.

- Ensure continuous Employee Engagement of the entire practice team via staff meetings, all hands, celebrations, 1x1s etc. and conducting Performance Appraisals of the direct reports.

- Represent the Practice within the organization from a delivery standpoint and present presentations capabilities and growth of the practice to the Senior Leadership team.

- Manage cross-functional partnerships required for the practice and ensure regular cadence with the partners

- Brief description of the role ; CRM Domain Expert

- Sales and Presales Capabilities to Grow Business

- Overall Project Planning and Management

- Vendor Management

- Client Management

1 Responsible for growing CRM business and pull-through for regular CCT deals; CRM domain expert CRM Opportunities won; revenue from CRM projects; CRM projects successfully executed and transitioned

2 Responsible to thoroughly understand and communicate stakeholder requirements to

appropriate team members, and manage all requirements accordingly to realize each for the stakeholder Project Charter and Business Requirement Document

2 Proactively communicate project status, issues & risks to management Periodic Updates to stakeholder community and project risk register management

3 Establish clear ownership for project tasks, ensure that team members have the tools needed, and provide timely feedback Project Charter per project

4 Coordinate and facilitate delivery of project objectives Project Plan and Associated Delivery

5 Track progress and review project tasks to make certain deadlines are met appropriately Project Plan and Associated Delivery

6 Assess project issues and identify solutions to meet productivity, quality and customer goals Issue tracker per project handled