Company HR at iFood Web Media Technology
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Senior Manager - Marketing/Business Analysis (4-10 yrs)
We are a Video Streaming Platform, specializing in offering Movies & TV and Kids safe content sharing solutions for both independent creators and large studios, thus providing audience access to the best free videos anytime, anywhere.
Job Description :
- Design marketing strategies to enable exponential user growth and brand building.
- Drive brand communication, paid Marketing on various Video streaming platforms, PR
- Drive Inorganic and organic acquisition of audiences to meet strategic objectives across our digital portfolio of video streaming apps.
- Design, Set-up, manage and analyze audience acquisition campaigns across paid search, social, affiliate & display network platforms
- Devise & run an overarching acquisition strategy to minimize CPA and maximize LTV.
- To work with the internal teams to identify opportunities and develop corresponding marketing strategies and annual marketing plans for the brands and its properties.
- To understand the business environment, track and monitor the competition on an ongoing basis
- Being Digital/ Content-driven understanding the new media landscape
- Working closely with cross-functional teams like business and editorial to ensure key goals are achieved