Senior Manager - Marketing - Broadcasting

There is an opening with a leading broadcasting company for the position of Sr. Manager- Marketing

Key Responsibilities :

- Working with the VP, Marketing & Programming and Brand team as key stakeholder, use local expertise and unrivalled local contacts to launch, embed and grow the channel in India.

- Think holistically about the new brand (trade and consumer) in India, develop innovative ideas to bring the channel brand.

- Deliver all branding and marketing to adhere to brand, editorial and digital guidelines.

- Manage clients and channel presence at local promotional events and initiatives, attending in person where necessary.

- Drive the marketing strategy, evaluate competition and ensure on quality, originality and local relevance.

- Oversee creativity in campaign development ensuring local relevance and correct tone for target audience and brand.

- Work with Research to understand audience segmentation pertaining to India factoring into all marketing planning and decisions.

- Collaborate closely and drive initiatives with PR and Social Media/Digital agencies

Strategic Planning & Decision Making :

- Work with Research to build audience insight to inform business and marketing decisions.

- Lead on marketing planning and media plan alongside marketing budget planning.

Knowledge & Skills :

- Proven ability to think clearly and act decisively, operate independently but work with a large team of people, many of whom will have more knowledge and experience in a particular part of the business

- Experience of handling launches of brands with complete 360 degree marketing

- Strong financial and brand skills

- Strong interpersonal and relationship building skills

- Well-developed communication and negotiation skills and the ability to represent the business at the highest levels

- Good understanding of the English Infotainment space will be preferable

- Deep understanding of current trends and audiences in the media space will be preferable

- Core set of personal values, which ensures integrity and the desire to lead by example

- Ability to work effectively at both strategic and operational levels

Education :

A Master's in Business Administration with specialization in Marketing would be preferred

Professional Experience :

- Candidate should have at least 8-10 years of post-qualification experience in a Marketing role, with at least 4 to 5 years of experience in a team handling role.

- A background of working with powerful brands or brand properties and for balancing commercial interests and consumer requirements

- Extensive experience of assessing creative and media plans.

Divya Agarwal
Human Tree
9699580007