Senior Manager - Marketing - Biscuits

The role will help in crafting strategy, innovations, concepts, communications and all other marketing activities in building and realising the ambition of the biscuit category.

Conduct Market Research :

- Senior Marketing Managers are responsible for obtaining market research such as current trends in their niche and the needs and desires of consumers. This allows the Senior Marketing Manager to create a target audience and build campaigns and promotions aimed at this group of customers.

- Some Senior Marketing Managers will gather this data themselves by analyzing business reports and conducting surveys or focus groups, while other Senior Marketing Managers will have a staff to gather this information for them, allowing them to focus solely on interpreting the data.

- They may even have an entire department dedicated to market research at their disposal.

Implement Marketing Strategies :

- Planning and implementing marketing strategies is another large part of the Senior Marketing Manager's job.

- This may include creating or altering brand images, reaching out to a new target audience and creating a budget to cover all necessary expenses.

- Senior Marketing Managers may assist in the creative portion of the process, but usually they organize appropriate teams to perform each duty and then oversee their progress to ensure the strategies are successfully rolled out.