Our client is 20 years young, security and intelligence software company based in India, focused on creating powerful Intelligence and Investigation technologies for Federal and State level security agencies. Client solutions is deployed across 12 countries, enabling the security agencies to understand the cyber threats through intercepting communication data, data integration and advanced data analytics by leveraging Artificial Intelligence models on Big Data. Entire technology stack has been indigenously developed by 200+ Indian engineers, from its 6 offices / R&amp;D facilities spread across four locations in India, i.e. Indore, NOIDA, Hyderabad &amp; New Delhi . Location : Indore/ Noida/ Hyderabad Role : Looking for a Senior Marketing Manager role. - Strong on GTM - Good exp in designing strategy for domestic, International &amp; Govt agencies India/ abroad - Marketing automation tools - Understands Sales - Product mgmt. - Campaign mgmt. - Works with Sr leadership and cross functional teams - Design corporate marketing strategies . Must for the role : Experience : 12+yrs- 15yrs - Strong experience of selling SaaS IT product is must for the role. - B2B experience is must. Preferred only from - IT, Market adtech We are now envisioning the future of intelligence gathering and building future proof solutions that will enable our customers- from federal to state &amp; local intelligence agencies globally, to discover and counter threats in time, thereby reducing crime. Inside of the of the above objective, we are looking for an exceptional &amp; committed Marketing Leader who&nbsp;can design the strategy to Attract, Engage and Delight our ideal customer persona, from the challenges that&nbsp;they are looking to solve for deriving actionable intelligence from data. - The successful candidate will drive the organization to touch, move &amp; inspire our employees, partners,&nbsp;customers &amp; the market. - She / He will have the ability to interact &amp; coordinate with cross-functional senior leadership to build&nbsp;powerful positioning &amp; go-to-market strategies that provide a solid direction to the company's growth. - She / He will also lead a team of writers, designers, and lead generation associates to help in successful&nbsp;planning &amp; implementation of our aligned strategies through a plethora of specific &amp; value-driven campaigns&nbsp;for our customers and other stakeholders (employees, new talent, partners etc.). Roles &amp; Responsibilities : - Collaborate with the senior leadership to develop a solid positioning &amp; go-to-market strategy for (Client) - Develop strategies for attracting the relevant customer profile (users, influencers &amp; decision makers) from&nbsp;their intent &amp; on their preferred channels - Adopting a thorough and most current understanding of the technologies &amp; solutions being developed in&nbsp;( Clients) developing a plan to reflect the pitch through content collaterals at a defined cadence. - Develop &amp; drive Content Marketing strategy that creates high-traffic from our relevant persona, lead converting resources, and shareable creative projects. - Manage the demand generation lifecycle, from attracting new conversations to nurturing them in the most valuable and relevant way, such that customers see their needs being addressed and are motivated to try our products and solutions - Empower Sales &amp; Sales Enablement with relevant content to send to customers, and fueling PR, partner, and influencer relations - that is relevant to our industry (B2G) - Serve as the Creative Leader behind all our online and offline events for our prospects and customers - Develop a powerful story of (Client) that is consistent &amp; authentic, and can be communicated to our stakeholders to touch, move &amp; inspire them - Attracting the best in class engineering, functional &amp; business talent by building an authentic employer brand among our current employees &amp; new talent pool- by focusing on an authentic employer value proposition, conducting a thorough brand audit, leveraging current employees &amp; building an authentic employer story . Preferred : - Master's degree in marketing, advertising, or communications / MBA equivalent from a Tier-1 university - Successful track record in senior Technology Marketing roles for 5 years and creating marketing successful&nbsp;campaigns for 10+ years - Proven track record as a growth hacker in technology organizations - Excellent leadership, communication, and decision-making skills - Proven ability to plan and manage budgets - Proven ability to manage CRM / performance metrics related to Marketing Automation

Hyderabad

Noida

Others

Senior Manager - Marketing - B2B IT Product 

Senior Manager - Marketing - B2B IT Product  ,Job Description for Senior Manager - Marketing - B2B IT Product  in Ally - eXecutive in  Hyderabad Noida Others for (12-15) years of experience. Apply Now!

Job Description for Senior Manager - Marketing - B2B IT Product  in Ally - eXecutive in  Hyderabad Noida Others for (12-15) years of experience. Apply Now!