18/07 Mohan Pandalai
Founder at GAMA India

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Senior Manager - Market Research - FMCG/FMCD/Manufacturing/IT (10-12 yrs)

Bangalore Job Code: 721998

What will you be doing?

- Will create an understanding and recommendations for key customer segments, segment sizing for developing sales strategy and lead generation activities

- Spearhead thought leadership driving research and study engagements with Indian and international research organizations in B2B segments

- Will build understanding of triggers, barriers, usage, attitude, purchase cycle behaviour to drive data driven communication

- Will be responsible for evaluating awareness, preference, intention to buy and create suitable metrics to track the campaign (ATL/BTL) performance and providing feedback for designing of new campaigns and communication

- Will maintain market intelligence and competition tracking from a brand and sales perspective

- Will create relevant success metrics for measurement

- Understand the Influencer segments (CAs/Tax practitioners) and create value propositions and means for engagement

- Create a calendarized approach to engagement with Influencers as well as drive the communication channels

- Create success metrics and work closely with Channel Marketing and Sales teams to drive the engagement on ground

- Will create value propositions to onboard, engage and build loyal customer base

- Look at measures to measure and improve customer experience at various stages of life cycle pre-purchase and post purchase through CSAT surveys and work with product, sales and service teams to improve satisfaction scores and build experience and delight measures

Who are we looking for?

- 10 to 12 years in a research agency with experience in Qual and Quant for B2B/B2C companies or FMCG/FMCD/Car manufacturer/Hardware Company/IT with at least 5-7 years of market /customer Research experience ( in-house research as well as agency connects)

- Proactive, self-starter adept at managing teams

- Collaborative and fast learner with a keen understanding of business and sales levers.

- Ability to interpret and analyse trends and insights and translate them into actionable recommendation and plans

Women-friendly workplace:

Maternity and Paternity Benefits

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