What will you be doing? - Will create an understanding and recommendations for key customer segments, segment sizing for developing sales strategy and lead generation activities - Spearhead thought leadership driving research and study engagements with Indian and international research organizations in B2B segments - Will build understanding of triggers, barriers, usage, attitude, purchase cycle behaviour to drive data driven communication - Will be responsible for evaluating awareness, preference, intention to buy and create suitable metrics to track the campaign (ATL/BTL) performance and providing feedback for designing of new campaigns and communication - Will maintain market intelligence and competition tracking from a brand and sales perspective - Will create relevant success metrics for measurement - Understand the Influencer segments (CAs/Tax practitioners) and create value propositions and means for engagement - Create a calendarized approach to engagement with Influencers as well as drive the communication channels - Create success metrics and work closely with Channel Marketing and Sales teams to drive the engagement on ground - Will create value propositions to onboard, engage and build loyal customer base - Look at measures to measure and improve customer experience at various stages of life cycle pre-purchase and post purchase through CSAT surveys and work with product, sales and service teams to improve satisfaction scores and build experience and delight measures Who are we looking for? - 10 to 12 years in a research agency with experience in Qual and Quant for B2B/B2C companies or FMCG/FMCD/Car manufacturer/Hardware Company/IT with at least 5-7 years of market /customer Research experience ( in-house research as well as agency connects) - Proactive, self-starter adept at managing teams - Collaborative and fast learner with a keen understanding of business and sales levers. - Ability to interpret and analyse trends and insights and translate them into actionable recommendation and plans

Bangalore

Senior Manager - Market Research - FMCG/FMCD/Manufacturing/IT 

Senior Manager - Market Research - FMCG/FMCD/Manufacturing/IT  ,Job Description for Senior Manager - Market Research - FMCG/FMCD/Manufacturing/IT  in GAMA India in  Bangalore for (10-12) years of experience. Apply Now!

Job Description for Senior Manager - Market Research - FMCG/FMCD/Manufacturing/IT  in GAMA India in  Bangalore for (10-12) years of experience. Apply Now!