Senior Manager/Manager - Performance Marketing - Consumer Durable/FMCG/eCommerce

Job Description :

- You will responsible for conceptualizing and developing the on-platform media strategy for all the brands in the division.

- Own the on-platform performance with respect to display, search or any other spends made with the platform -

- Work closely with the media teams to co-create, track, optimize and evaluate all platform spend plans and drive towards a better ROAS and a lower ACOS.

- Work closely with media agency to ensure all self-serve plans on search are executed and optimized as a continuous process 

- You will develop and execute annual brand calendar for E-commerce sites

- Unearth insights from primary & secondary sources, be the voice of consumer logic and consistently sharpen our strategic focus

Education : MBA from a Tier 1 Universities.

Key Competencies :

- Knowledge of media levers on platform and ability to maneuver these levers to drive higher brand off takes

- Knowledge of various types of brand promotion initiatives across e-commerce platforms

- Understanding of pulse / motivations of the consumer

- Strong analytical skills with ability to interpret market data

- Understanding of budget tracking metrics and ROI calculation to evaluate marketing effectiveness

- Deep knowledge of digital marketing and promotions on e-commerce platforms