Executive Search Consultant at Fidius Advisory
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Senior Manager/Manager - Performance Marketing - Consumer Durable/FMCG/eCommerce (5-10 yrs)
Job Description :
- You will responsible for conceptualizing and developing the on-platform media strategy for all the brands in the division.
- Own the on-platform performance with respect to display, search or any other spends made with the platform -
- Work closely with the media teams to co-create, track, optimize and evaluate all platform spend plans and drive towards a better ROAS and a lower ACOS.
- Work closely with media agency to ensure all self-serve plans on search are executed and optimized as a continuous process
- You will develop and execute annual brand calendar for E-commerce sites
- Unearth insights from primary & secondary sources, be the voice of consumer logic and consistently sharpen our strategic focus
Education : MBA from a Tier 1 Universities.
Key Competencies :
- Knowledge of media levers on platform and ability to maneuver these levers to drive higher brand off takes
- Knowledge of various types of brand promotion initiatives across e-commerce platforms
- Understanding of pulse / motivations of the consumer
- Strong analytical skills with ability to interpret market data
- Understanding of budget tracking metrics and ROI calculation to evaluate marketing effectiveness
- Deep knowledge of digital marketing and promotions on e-commerce platforms